But Herrell points to the rise in streaming services for the direct decline in ticket sales. Avalon also started offering a wider range of dining and beverage options like pizza, hot dogs, and a bar in addition to traditional movie snacks. In the last five years, the Catalina Island Company gave the theater a makeover, installed a new sound system and screen, and repaired the 43-foot high dome ceiling to enhance the moviegoing experience for its patrons. Sparse attendance is not for lack of investment.
