The tycoon, who will feature in a scene set in Miami airport alongside his son Sam, declared himself 'just a little excited' to have the part. Sir Richard isn't famed for his sartorial elegance, but in a dapper white tux and reflective shades he certainly wouldn't have looked out of place in sophisticated secret service circles. He made the announcement while splashing around on a Jamaican beach with Bond's current love interest Caterina Murino, after inaugurating the airline's new service to Montego Bay.
The Virgin entrepreneur revealed he's landed a cameo role in the secret agent's latest outing, Casino Royale. James Bond better watch out, as it looks like he has some competition in the form of Richard Branson.